If, like me, you’ve got a background in public relations — a form of promotion that’s notoriously difficult to measure by ROI — the transparency and accountability of online marketing is a very welcome breath of fresh air.
Like all the members of Coast Digital’s newly formed account management team, my main focus is on giving our clients the best possible support and making sure levels of customer satisfaction stay high. This means reviewing what our clients are able to spend on their online activities, how that investment is distributed across the various digital services we offer, and how we can develop their particular strategy to ensure it goes on delivering the best possible results
http://www.coastdigital.co.uk/whats-new/blog/2009/8/27/Measuring-the-true-value-of-online-marketing
For e-commerce customers, tracking a campaign’s success is simple – we can calculate the return on investment down to the very last penny
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