Alterian (LSE: ALN), the leading international integrated marketing platform provider, today announced the results of a recent research study revealing that the emergence of new social media channels is forcing organizations to radically rethink and evolve their marketing techniques. The study explored the shifting marketing landscape and increasing importance of true customer engagement and was conducted among marketing professionals at Alterian’s recent Engaging Times Summit in Chicago.
The research revealed that 60% of organizations think that personal one-to-one engagement with consumers requires a radically new way of creating content and on-demand services, while 60% also felt that that the existing techniques for understanding consumers needs required significant improvement.
http://www.newsfactor.com/news/Study-Finds-Marketing-Needs-Changes/story.xhtml?story_id=1200023JUGXC
46% of respondents felt that strategy was the most important factor in defining the customer engagement agency.
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