Social media marketing: Empower the crowd!

Internet marketing primarily consists of a few categories in various stages of consumer engagement. Search engine marketing, search engine optimization, affiliate marketing, banner/text ad marketing, email marketing and please use whatever buzz word you want for the sixth category. OK. I’ll say it. Social media marketing. And, there’s probably another stage or two of marketing I left out.

The end goal with all of these methods is to drive traffic to a Web site and convert a consumer into a sale. Remember those  two points traffic and sales. I’m not talking about branding or other components, because in different ways all of the above  categories mentioned achieve this, some more obtrusive than others, some more effective than others. I’m strictly talking about the four Ps here: product, place, pricing and promotion.

http://vator.tv/news/show/2009-09-21-social-media-marketing-empower-the-crowd

Facebook, Twitter, and the other social networking platforms are the core tools of social media. These facilitators of the message  are used to create conversations and  build communities around a brands product or services