ExactTarget Launches Enterprise-Level Twitter Integration for Email Marketing

By
Digital Marketing Spunje
Published: October 16, 2009Posted in: Email marketing, ExactTarget, New offerings & ventures, Social media marketing, Twitter
ExactTarget Launches Enterprise-Level Twitter Integration for Email Marketing

On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter this week, giving marketers a solution to automatically generate Tweets based on email content.

The integration enables marketers to select content in an ExactTarget-powered email and trigger a Tweet and a direct message to followers automatically when the email is sent.

http://econsultancy.com/press-releases/4683-exacttarget-launches-enterprise-level-twitter-integration-for-email-marketing

The ExactTarget Twitter integration allows marketers to select email content to Tweet from ExactTarget’s user interface

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