The limits of online advertising

By
Digital Marketing Spunje
Published: October 2, 2009Posted in: Online advertising, Opinions & explanations
The limits of online advertising
More advertising money is now spent online than on TV. But there’s a limit to how far this can go.

It had to happen. Just as ITV writhes around in its prolonged death spiral, still searching for a new CEO and chairman, and Channel 4 falls out with its boss, along comes the headline that ‘the internet has now overtaken TV to become the biggest advertising sector in the UK’.  A sign of the times (except that it’s not strictly true: print, although in steep decline, remains the largest advertising medium). 

http://www.managementtoday.co.uk/News/MostEmailed/942545/editors-blog-limits-online-advertising/

In short the web is here to stay, will advance further and has made marketing an even more arcane and problematic art in the last decade

Share this post:
  • Twitter
  • Facebook
  • del.icio.us
  • Digg
  • E-mail this story to a friend!
  • Google Bookmarks
  • LinkedIn
  • Live
  • MySpace
  • Reddit
  • StumbleUpon

With thanks to our major sponsor

This Spunje is brought to you in association with NVISAGE (www.nvisage.co.uk). The sponsorship agreement allows us to supply this spunje for free to the readers and remains completely impartial. NVISAGE have no control over the content that is published. We would like to extend our thanks to NVISAGE for their continued financial support.