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Branding Archive
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Google Gives a Thumbs-up to Reputation Management
It’s a good day for reputation management consultants everywhere–we just got Google’s official endorsement! Yep, Google has come off the fence... -
Lessons Learned: William Villiers of Select Wallpaper
Lessons Learned is a biweekly series where we ask ecommerce business owners to share their experiences and advice. For this... -
Brand and marketing trends for 2010
Consumer loyalty consultant Dr. Robert Passikoff, president of US-based Brand Keys, says brands may be in for another turbulent year... -
Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit
We’re back from our 6th annual B2B Marketing Summit in San Francisco, where the marketers on stage and in the... -
Internet Printable Coupons Can Significantly Increase Online Brand Engagement
Marketers that embrace internet printable coupons drive more traffic to their websites, enhancing brand value whilst also boosting sales Key findings: -... -
Developing a Brand Content Integration Strategy
Online brand content continues to gain traction and success worldwide, according to this CBNC report, raising questions that must be... -
Remembering Your Audience
Questions about the value of display ads continue: Are people “seeing” banners? Is what happens with a banner any different... -
Fall Cleaning: Clean Up Your Online Brand
As part of my normal procedure before meeting with a prospective partner, I explore as many of the company’s marketing... -
Is Your Digital Shop Door Open?
What first impression do you think people are getting of your virtual personal brand in the digital world? Are they seeing... -
The Promise of Private-label Media
Just about every company has a Web site. But today, many marketers are going further. They are transforming their digital...
