Digital Marketing Spunje » Interviews & debates

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Digital Marketing Spunje — Fri, 16 Oct 2009 14:31:45 +0000

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Lessons Learned: William Villiers of Select Wallpaper

Digital Marketing Spunje — Thu, 15 Oct 2009 16:17:07 +0000

Lessons Learned is a biweekly series where we ask ecommerce business owners to share their experiences and advice. For this installment we interviewed William Villiers of Select Wallpaper, an online seller of wallpaper and wallpaper borders based in Dundee, Tayside, U.K.

“Select Wallpaper launched its online store in 2006 to fill a gap in the market. With only one retailer online selling wallpaper, owner Rodric Soutar and [I as the] developer saw tons of opportunity to corner the market. We jumped in and have worked every hour available over the last three years to ensure we stay at the forefront of a now over-saturated market. Revenues from 2008 reached £360,000 [$594,000 U.S.] and are expected to jump another 50 percent in 2009 to £540,000 [$891,000 U.S].”

http://www.practicalecommerce.com/articles/1273-Lessons-Learned-William-Villiers-of-Select-Wallpaper

When we originally began selling online we used an alternate domain name that was similar to our competitor at the time. After trading online for over a year and climbing our way to the top of Google we found ourselves being chased by their legal departments

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Q&A: Matt Bailey on affiliate marketing trends

Digital Marketing Spunje — Tue, 06 Oct 2009 11:31:56 +0000

Matt Bailey is chair of the IAB’s affiliate marketing council and head of affiliates at i-level which was named best digital media agency at the a4uAwards earlier this year. He talked to us about the latest trends in affiliate marketing and why some well known networks might struggle.

The affiliate sector is still in rude health, driving more than £4 billion a year in UK online sales, according to our estimates. But do you think that the sector still has an image problem which is restricting investment in this channel?

http://econsultancy.com/blog/4730-q-a-matt-bailey-on-affiliate-marketing-trends

Traditionally we have viewed affiliate marketing as a single channel and I think that historically there has been a “one size fits all” approach taken

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10 Fortune 500 companies doing social media right

Digital Marketing Spunje — Tue, 29 Sep 2009 13:24:21 +0000

Throughout the last year I’ve highlighted several Fortune 500 companies who have a smart approach to social media. Writing about the large companies demonstrates that even giants with hundreds of thousands of employees can successfully flex to run solid social programs. I get approached by a lot of different companies for this series but I only select the ones I think are really onto something. Here are excerpts from the top 10:

http://blogs.zdnet.com/feeds/?p=1761

We believe that external use of social media helps humanize the company, by telling stories of events and activities taking place around the company

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Online social media marketing: Don’t make people come to you, go where they hang out

Digital Marketing Spunje — Thu, 24 Sep 2009 14:57:57 +0000

Wake up and good morning. The marketing panel last night before a packed room of 300 at Tampa’s Quorum Hotel was a great primer about how diverse companies are trying to market themselves online. But it should have been called: Everything You Wanted To Know About Online Social Media… But Were Afraid To Ask.

Pretty cool people talking about pretty cool and quickly morphing ways for companies and businesses to be a compelling piece of the online social world. We’re talking about businesses taking themselves where hundreds of millions of people spend online time: Facebook, YouTube, Google, Twitter and LinkedIn, and company blogs like GM’s FastLane just to name a few.

http://blogs.tampabay.com/venture/2009/09/at-general-motors-christopher-barger-is-director-of-global-communications-technology.html

the online world as one of ”instant gratification” in which people can blog and tweet their personal views, buy stuff they want, get information they need, listen to music they like and watch movies

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Google Ignores Meta Keywords – Confirmed!

Digital Marketing Spunje — Tue, 22 Sep 2009 14:54:34 +0000

Google just posted an interview of Matt Cutts where he explains how and why Google does not cater for meta keywords while indexing but also giving out results.

Personally I think this is an extremely good way to work as many people simply steal keywords and place them on the html meta code just as a way to steal traffic by providing nonsense content which is not relevant to what people are looking for.

http://www.islandcrisis.net/2009/09/google-meta-keywords/

Google does not read meta keywords however a point to know is that Google do read your whole content and description

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Marketers, Take Note: The Experts Choose Their Favorite Things

Digital Marketing Spunje — Fri, 18 Sep 2009 12:43:05 +0000

When it comes to mobile, hype so often outpaces reality that it’s important to keep expectations in check. While apps aren’t on every phone (yet), and not every American is tuning into live mobile video in the doctor’s waiting room, the iPhone, Google’s Android, ubiquitous GPS and fast 3G networks have ushered in a year rich in innovation. We asked experts in the mobile space to give us their take on what has them excited about the future — and what kinds of inspiring efforts they’re seeing today. Oh, and we’ve included a handy glossary for the terms in bold. since we know sometimes it all sounds Greek.

http://adage.com/digital/article?article_id=138987

It will fundamentally change consumer behavior while shopping in a retail environment.

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Cost and ROI for Mobile Campaigns

Digital Marketing Spunje — Fri, 18 Sep 2009 07:46:47 +0000

Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced Marketing Solutions group. This division helps clients and staff understand and evaluate emerging media technologies, including mobile media. He offers cross-media consultations that identify the practical applications of using emerging media as a marketing vehicle.

Mr. Moorhead discusses the mechanics of mobile campaigns, the similarity between online and mobile metrics and the fundamentals of mobile ROI.

http://www.emarketer.com/Article.aspx?R=1007277

“I redefine ROI as return on innovation as opposed to return on investment.”

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Social networking and you

Digital Marketing Spunje — Wed, 02 Sep 2009 11:39:10 +0000

WHEN the name of a search engine is an unofficial verb, you know the Internet has definitely changed how we connect and search for information.

A more recent trend is the acceptance of social networking sites such as Twitter and Facebook as part of our everyday communication tools. And these services are not only used by individuals to keep in touch with long lost friends any more — even companies are using such tools to get in touch with their customers now.

http://star-techcentral.com/tech/story.asp?file=/2009/9/2/technology/20090902173952&sec=technology

The classic advertising example can be described as shouting from the mountain top. You design a product or service, buy ads, and then shout to let buyers know they can buy your product or service.

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